Atari’s CEO Frederic Chesnais Discusses the Company’s Future in an Interview with VC Stakahanashi
Atari, one of the most iconic gaming companies in history, has had its fair share of ups and downs over the years. However, under the leadership of CEO Fred Chesnais, the company has been making strides towards a brighter future. In a recent interview with VC Stakahanashi, Chesnais discussed Atari’s plans for the future and how the company is adapting to the ever-changing gaming industry [2].
The Importance of Hardware for Atari
One of the key points emphasized by Chesnais in the interview is Atari’s commitment to hardware. He made it clear that he didn’t buy the company simply to sell merchandise with the iconic logo on it. Chesnais believes that hardware is an essential part of Atari’s identity and wants to move the company back into that space [1].
Chesnais acknowledged that Atari has faced challenges in the past, particularly in the 80s and 90s when the company went through tough times [4]. However, he sees these challenges as opportunities for growth and learning. He believes that Atari’s rich history and brand recognition give them a unique advantage in the market [2].
Atari’s Plans for the Future
In the interview, Chesnais discussed Atari’s plans for the future. He mentioned that the company is working on a new console, which he believes will be a game-changer in the industry. While he didn’t provide specific details about the console, Chesnais expressed his excitement about its potential and hinted at innovative features that will set it apart from competitors [2].
Apart from hardware, Chesnais also highlighted Atari’s focus on mobile gaming. He acknowledged the growing popularity of mobile gaming and stated that Atari is actively developing games for this platform. He believes that mobile gaming presents a significant opportunity for the company to reach a wider audience and expand its presence in the industry [2].
Adapting to the Ever-Changing Gaming Industry
The gaming industry is constantly evolving, and Chesnais understands the importance of staying ahead of the curve. In the interview, he discussed how Atari is adapting to the ever-changing landscape of gaming.
Chesnais emphasized the need for innovation and stated that Atari is actively seeking partnerships and collaborations with other companies to bring fresh ideas and experiences to their games. He believes that by embracing new technologies and trends, Atari can continue to captivate players and remain relevant in the industry [2].
Furthermore, Chesnais acknowledged the rise of esports and its impact on the gaming industry. He expressed his interest in exploring opportunities in the esports space and mentioned that Atari is considering hosting esports tournaments for their games. By tapping into the growing esports market, Atari aims to engage with a passionate community of gamers and create new avenues for revenue [2].
Conclusion
In the interview with VC Stakahanashi, Atari’s CEO Fred Chesnais provided valuable insights into the company’s future plans and its commitment to hardware. Chesnais believes that Atari’s rich history and brand recognition, combined with a focus on innovation and adaptation, will enable the company to thrive in the ever-changing gaming industry. With a new console in the works and a focus on mobile gaming, Atari is poised to make a comeback and capture the hearts of gamers once again.
